The National Museum of African American History and Culture was opening. Finally. And it was a big deal. This beautiful landmark at the Mall in DC is a testament to one people’s triumphant, odds-defying story. And we had to channel that spirit in our ads.
We worked with Eighty2Degrees and created a gorgeous, OOH campaign that dominated Metro stations and bus shelters in the DMV. Each ad featured a key figure from the story, paired with a line heralding their achievement. And the art direction provided the perfect backdrop; classic illustrations that paid tribute to the wall murals from the subjects’ hometowns.
Copywriting by John Armstrong and illustration by Robert Generette III.
I worked with the team at Eighty2degrees to develop a Metro Station takeover focusing on Black achievers for the historic opening of the National Museum of African American History & Culture
